Google/Tagmanager
[카페24] 구글 애널리틱스 설치하기 - Product Impressions/Product Click
tagging
2019. 6. 18. 10:10
Measuring Product Impressions - 제품 목록 노출
Product Clicks - 제품 클릭
https://developers.google.com/tag-manager/enhanced-ecommerce#product-impressions
https://developers.google.com/tag-manager/enhanced-ecommerce#product-clicks
- 설치경로 예
디자인관리 > 쇼핑몰 디자인 수정 > 전체화면보기 > 상품 > 상품분류(list.html)
- 사용 코드
|
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
|
<script>
var prdObject=[]; // 제품정보담을 객체
var cnt=1; // Position변수(노출순서)
var pClick = function(obj) {
'event': 'productClick',
'ecommerce': {
'click': {
'actionField': {'list': ''}, // Optional list property.
'products': [{
'name': obj.name, // Name or ID is required.
'id': obj.id,
'price': obj.price,
'brand': obj.brand,
'category': obj.category,
'variant': obj.variant,
'position': obj.position
}]
}
}
});
}
</script>
<script>
// prdObject에 제품정보 push
'name': '{$seo_alt_tag}',
'id': '{$product_no}',
'price': parseInt('{$product_price}'),
'brand': '',
'category': '',
'variant': '',
'list': '',
'position': cnt
});
cnt++;
</script>
<script>
// 제품객체를 DataLayer로 push
dataLayer = [];
'event' : 'Product Impressions',
'ecommerce': {
'currencyCode': 'KRW',
'impressions': prdObject
}
});
</script>
http://colorscripter.com/info#e" target="_blank" style="color:#4f4f4f; text-decoration:none">Colored by Color Scripter
|
- 실제 코드
|
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
|
<!--@layout(/layout/basic/layout.html)-->
<div module="Product_menupackage">
<!--@css(/css/module/product/menupackage.css)-->
<!--@js(/js/module/product/menucategory.js)-->
<div class="path" module="product_headcategory">
<span>현재 위치</span>
<ol>
<li><a href="/">홈</a></li>
<li class="{$disp_cate_1|display}"><a href="{$link_product_list_1}">{$name_1}</a></li>
<li class="{$disp_cate_2|display}"><a href="{$link_product_list_2}">{$name_2}</a></li>
<li class="{$disp_cate_3|display}"><a href="{$link_product_list_3}">{$name_3}</a></li>
<li class="{$disp_cate_4|display}"><strong><a href="{$link_product_list_4}">{$name_4}</a></strong></li>
</ol>
</div>
<div class="title" module="product_headcategory">
<p class="banner">{$top_image1_tag}{$top_image2_tag}{$top_image3_tag}</p>
<h2><span>{$title_text_or_image}</span></h2>
<span class="likeButton {$disp_likecate_class}"><button type="button">{$disp_likecate_icon}<strong>{$disp_likecate_count}</strong></button></span>
</div>
<ul class="menuCategory">
<li module="product_displaycategory" style="display:{$display};" class="{$selected}">
<a href="{$link_product_list_sub}">{$category_name} <span class="count {$product_count_display|display}">({$product_count})</span></a>
<ul module="product_children">
<li class="{$selected}">
<a href="{$link_product_list_sub}">{$category_name} <span class="{$product_count_display|display}">({$product_count})</span></a>
<div class="button">
{$children_icon}
<ul module="product_children" class="subCategory">
<li class="{$selected}"><a href="{$link_product_list_sub}">{$category_name} <span class="{$product_count_display|display}">({$product_count})</span></a></li>
<li class="{$selected}"><a href="{$link_product_list_sub}">{$category_name} <span class="{$product_count_display|display}">({$product_count})</span></a></li>
</ul>
</div>
</li>
<li class="{$selected}">
<a href="{$link_product_list_sub}">{$category_name} <span class="{$product_count_display|display}">({$product_count})</span></a>
<div class="button">
{$children_icon}
<ul module="product_children" class="subCategory">
<li class="{$selected}"><a href="{$link_product_list_sub}">{$category_name} <span class="{$product_count_display|display}">({$product_count})</span></a></li>
<li class="{$selected}"><a href="{$link_product_list_sub}">{$category_name} <span class="{$product_count_display|display}">({$product_count})</span></a></li>
</ul>
</div>
</li>
</ul>
</li>
</ul>
</div>
<div module="product_listrecommend" class="ec-base-product">
<!--
$count = 4
※ 상품진열갯수를 설정하는 변수입니다. 설정하지 않을 경우, 최대 200개의 상품이 진열 됩니다.
※ 진열된 상품이 많으면, 쇼핑몰에 부하가 발생할 수 있습니다.
$basket_result = /product/add_basket.html
$basket_option = /product/basket_option.html
-->
<div class="title">
<h3><span>BEST SELLERS</span></h3>
</div>
<ul class="prdList grid4">
<li id="anchorBoxId_{$product_no}">
<div class="thumbnail">
<div class="prdImg">
<a href="{$link_product_detail}" name="anchorBoxName_{$product_no}"><img src="{$image_medium}" id="{$image_medium_id}" alt="{$seo_alt_tag}" /><span module="product_Imagestyle"><span class="prdIcon {$icon_class_name}" style="background-image:url('{$icon_url}');"></span></span></a>
<span class="wish">{$list_wish_icon}</span>
</div>
<div class="icon">
<div class="promotion">{$soldout_icon} {$stock_icon} {$recommend_icon} {$new_icon} {$product_icons} {$pickup_icon} {$benefit_icons}</div>
<div class="button">
<div class="likeButton {$disp_likeprd_class}"><button type="button">{$disp_likeprd_icon} <strong>{$disp_likeprd_count}</strong></button></div>
<div class="option">{$option_preview_icon}</div> {$basket_icon} {$zoom_icon}
</div>
</div>
</div>
<div class="description">
<span class="chk"><input type="checkbox" class="{$product_compare_class} {$product_compare_display|display}" /></span>
<strong class="name"><a href="{$link_product_detail}" class="{$product_name_display|display}"><span class="title {$product_name_title_display|display}">{$product_name_title} :</span> {$product_name}</a></strong>
<ul module="product_ListItem" class="spec">
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
</ul>
</div>
</li>
<li id="anchorBoxId_{$product_no}">
<div class="thumbnail">
<div class="prdImg">
<a href="{$link_product_detail}" name="anchorBoxName_{$product_no}"><img src="{$image_medium}" id="{$image_medium_id}" alt="{$seo_alt_tag}" /><span module="product_Imagestyle"><span class="prdIcon {$icon_class_name}" style="background-image:url('{$icon_url}');"></span></span></a>
<span class="wish">{$list_wish_icon}</span>
</div>
<div class="icon">
<div class="promotion">{$soldout_icon} {$stock_icon} {$recommend_icon} {$new_icon} {$product_icons} {$pickup_icon} {$benefit_icons}</div>
<div class="button">
<div class="likeButton {$disp_likeprd_class}"><button type="button">{$disp_likeprd_icon} <strong>{$disp_likeprd_count}</strong></button></div>
<div class="option">{$option_preview_icon}</div> {$basket_icon} {$zoom_icon}
</div>
</div>
</div>
<div class="description">
<span class="chk"><input type="checkbox" class="{$product_compare_class} {$product_compare_display|display}" /></span>
<strong class="name"><a href="{$link_product_detail}" class="{$product_name_display|display}"><span class="title {$product_name_title_display|display}">{$product_name_title} :</span> {$product_name}</a></strong>
<ul module="product_ListItem" class="spec">
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
</ul>
</div>
</li>
</ul>
</div>
<div module="product_listnew" class="ec-base-product">
<!--
$count = 5
※ 상품진열갯수를 설정하는 변수입니다. 설정하지 않을 경우, 최대 200개의 상품이 진열 됩니다.
※ 진열된 상품이 많으면, 쇼핑몰에 부하가 발생할 수 있습니다.
$basket_result = /product/add_basket.html
$basket_option = /product/basket_option.html
-->
<div class="title">
<h3><span>NEW ARRIVALS</span></h3>
</div>
<ul class="prdList grid5">
<li id="anchorBoxId_{$product_no}">
<div class="thumbnail">
<div class="prdImg">
<a href="{$link_product_detail}" name="anchorBoxName_{$product_no}"><img src="{$image_medium}" id="{$image_medium_id}" alt="{$seo_alt_tag}" /><span module="product_Imagestyle"><span class="prdIcon {$icon_class_name}" style="background-image:url('{$icon_url}');"></span></span></a>
<span class="wish">{$list_wish_icon}</span>
</div>
<div class="icon">
<div class="promotion">{$soldout_icon} {$stock_icon} {$recommend_icon} {$new_icon} {$product_icons} {$pickup_icon} {$benefit_icons}</div>
<div class="button">
<div class="likeButton {$disp_likeprd_class}"><button type="button">{$disp_likeprd_icon} <strong>{$disp_likeprd_count}</strong></button></div>
<div class="option">{$option_preview_icon}</div> {$basket_icon} {$zoom_icon}
</div>
</div>
</div>
<div class="description">
<span class="chk"><input type="checkbox" class="{$product_compare_class} {$product_compare_display|display}" /></span>
<strong class="name"><a href="{$link_product_detail}" class="{$product_name_display|display}"><span class="title {$product_name_title_display|display}">{$product_name_title} :</span> {$product_name}</a></strong>
<ul module="product_ListItem" class="spec">
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
</ul>
</div>
</li>
<li id="anchorBoxId_{$product_no}">
<div class="thumbnail">
<div class="prdImg">
<a href="{$link_product_detail}" name="anchorBoxName_{$product_no}"><img src="{$image_medium}" id="{$image_medium_id}" alt="{$seo_alt_tag}" /><span module="product_Imagestyle"><span class="prdIcon {$icon_class_name}" style="background-image:url('{$icon_url}');"></span></span></a>
<span class="wish">{$list_wish_icon}</span>
</div>
<div class="icon">
<div class="promotion">{$soldout_icon} {$stock_icon} {$recommend_icon} {$new_icon} {$product_icons} {$pickup_icon} {$benefit_icons}</div>
<div class="button">
<div class="likeButton {$disp_likeprd_class}"><button type="button">{$disp_likeprd_icon} <strong>{$disp_likeprd_count}</strong></button></div>
<div class="option">{$option_preview_icon}</div> {$basket_icon} {$zoom_icon}
</div>
</div>
</div>
<div class="description">
<span class="chk"><input type="checkbox" class="{$product_compare_class} {$product_compare_display|display}" /></span>
<strong class="name"><a href="{$link_product_detail}" class="{$product_name_display|display}"><span class="title {$product_name_title_display|display}">{$product_name_title} :</span> {$product_name}</a></strong>
<ul module="product_ListItem" class="spec">
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
</ul>
</div>
</li>
</ul>
</div>
<div module="product_normalpackage">
<!--@css(/css/module/product/listnormal.css)-->
<div module="product_normalmenu">
<!--
$compare_page = /product/compare.html
-->
<div class="title" id="{$listmenu_position}">
<h3><span>HIT PRODUCT</span></h3>
</div>
<div class="function">
<p class="prdCount">등록 제품 : <strong>{$total_count}</strong>개</p>
<ul id="type" module="product_Orderby">
<li><a href="{$param}" {$style}>{$sort_name}</a></li>
<li><a href="{$param}" {$style}>{$sort_name}</a></li>
</ul>
<span class="compare {$product_compare_display|display}"><a href="#none" class="btnCompare" onclick="{$product_compare_action}">상품비교</a></span>
</div>
<fieldset class="condition {$select_search_display|display}">
<legend>조건별 검색</legend>
<p>
<!--@js(/js/module/product/product_selectsearch.js)-->
<select class="FirstSelect" module="product_FirstSelect">
<option value="">-조건선택-</option>
<option value="{$value}" {$selected}>{$title}</option>
<option value="{$value}" {$selected}>{$title}</option>
</select>
<select class="SecondSelect" module="product_SecondSelect">
<option value="">-조건선택-</option>
<option value="{$value}" {$selected}>{$title}</option>
<option value="{$value}" {$selected}>{$title}</option>
</select>
<a href="#SelectSearch" class="btnSubmitFix">검색</a>
</p>
</fieldset>
</div>
<script>
//상품정보를 담을 object생성
var prdObject=[];
var cnt=1;
var pClick = function(obj) {
'event': 'productClick',
'ecommerce': {
'click': {
'actionField': {'list': ''}, // Optional list property.
'products': [{
'name': obj.name, // Name or ID is required.
'id': obj.id,
'price': obj.price,
'brand': obj.brand,
'category': obj.category,
'variant': obj.variant,
'position': obj.position
}]
}
}
});
}
</script>
<div module="product_listnormal" class="ec-base-product">
<!--
$count = 12
※ 상품진열갯수를 설정하는 변수입니다. 설정하지 않을 경우, 최대 200개의 상품이 진열 됩니다.
※ 진열된 상품이 많으면, 쇼핑몰에 부하가 발생할 수 있습니다.
$basket_result = /product/add_basket.html
$basket_option = /product/basket_option.html
-->
<ul class="prdList grid2">
<li id="anchorBoxId_{$product_no}">
<div class="thumbnail">
<div class="prdImg">
<script>
'name': '{$seo_alt_tag}', // Name or ID is required.
'id': '{$product_no}',
'price': parseInt('{$product_price}'),
'brand': '',
'category': '',
'variant': '',
'list': '',
'position':
});
cnt++;
</script>
<a href="{$link_product_detail}" name="anchorBoxName_{$product_no}" onclick="pClick(prdObject[cnt-2]);"><img src="{$image_medium}" id="{$image_medium_id}" alt="{$seo_alt_tag}" /><span module="product_Imagestyle"><span class="prdIcon {$icon_class_name}" style="background-image:url('{$icon_url}');"></span></span></a>
<span class="wish">{$list_wish_icon}</span>
</div>
<div class="icon">
<div class="promotion">{$soldout_icon} {$stock_icon} {$recommend_icon} {$new_icon} {$product_icons} {$pickup_icon} {$benefit_icons}</div>
<div class="button">
<div class="likeButton {$disp_likeprd_class}"><button type="button">{$disp_likeprd_icon} <strong>{$disp_likeprd_count}</strong></button></div>
<div class="option">{$option_preview_icon}</div> {$basket_icon} {$zoom_icon}
</div>
</div>
</div>
<div class="description">
<span class="chk"><input type="checkbox" class="{$product_compare_class} {$product_compare_display|display}" /></span>
<strong class="name"><a href="{$link_product_detail}" class="{$product_name_display|display}" onclick="pClick(prdObject[cnt-2]);"><span class="title {$product_name_title_display|display}">{$product_name_title} :</span> {$product_name}</a></strong>
<ul module="product_ListItem" class="spec">
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
</ul>
</div>
</li>
<li id="anchorBoxId_{$product_no}">
<div class="thumbnail">
<div class="prdImg">
<script>
'name': '{$seo_alt_tag}', // Name or ID is required.
'id': '{$product_no}',
'price': parseInt('{$product_price}'),
'brand': '',
'category': '',
'variant': '',
'list': '',
'position': cnt
});
cnt++;
</script>
<a href="{$link_product_detail}" name="anchorBoxName_{$product_no}" onclick="pClick(prdObject[cnt-2]);"><img src="{$image_medium}" id="{$image_medium_id}" alt="{$seo_alt_tag}" /><span module="product_Imagestyle"><span class="prdIcon {$icon_class_name}" style="background-image:url('{$icon_url}');"></span></span></a>
<span class="wish">{$list_wish_icon}</span>
</div>
<div class="icon">
<div class="promotion">{$soldout_icon} {$stock_icon} {$recommend_icon} {$new_icon} {$product_icons} {$pickup_icon} {$benefit_icons}</div>
<div class="button">
<div class="likeButton {$disp_likeprd_class}"><button type="button">{$disp_likeprd_icon} <strong>{$disp_likeprd_count}</strong></button></div>
<div class="option">{$option_preview_icon}</div> {$basket_icon} {$zoom_icon}
</div>
</div>
</div>
<div class="description">
<span class="chk"><input type="checkbox" class="{$product_compare_class} {$product_compare_display|display}" /></span>
<strong class="name"><a href="{$link_product_detail}" class="{$product_name_display|display}" onclick="pClick(prdObject[cnt-2]);"><span class="title {$product_name_title_display|display}">{$product_name_title} :</span> {$product_name}</a></strong>
<ul module="product_ListItem" class="spec">
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
<li class="{$item_display|display}"><strong class="title {$item_title_display|display}">{$item_title} :</strong> {$item_content}</li>
</ul>
</div>
</li>
</ul>
</div>
</div>
<div module="product_normalpaging" class="ec-base-paginate">
<a href="{$param_first}" class="first"><img src="//img.echosting.cafe24.com/skin/base/common/btn_page_first.gif" alt="첫 페이지" /></a>
<a href="{$param_before}"><img src="//img.echosting.cafe24.com/skin/base/common/btn_page_prev.gif" alt="이전 페이지" /></a>
<ol>
<li><a href="{$param}" class="{$param_class}">{$no}</a></li>
<li><a href="{$param}" class="{$param_class}">{$no}</a></li>
<li><a href="{$param}" class="{$param_class}">{$no}</a></li>
<li><a href="{$param}" class="{$param_class}">{$no}</a></li>
<li><a href="{$param}" class="{$param_class}">{$no}</a></li>
</ol>
<a href="{$param_next}"><img src="//img.echosting.cafe24.com/skin/base/common/btn_page_next.gif" alt="다음 페이지" /></a>
<a href="{$param_last}" class="last"><img src="//img.echosting.cafe24.com/skin/base/common/btn_page_last.gif" alt="마지막 페이지" /></a>
</div>
<script>
dataLayer = [];
'event' : 'Product Impressions',
'ecommerce': {
'currencyCode': 'KRW', // Local currency is optional.
'impressions': prdObject
}
});
</script>
http://colorscripter.com/info#e" target="_blank" style="color:#4f4f4f; text-decoration:none">Colored by Color Scripter
|
- 태그매니저
Product Impression 태그 생성, 추적유형 : 이벤트 또는 페이지뷰 사용 가능
Google 애널리틱스 설정에 이전에 생성한 추적코드 변수 설정
이 태그의 설정 재정의 사용 체크
전자상거래 > 향상된 전자상거래 기능 사용 > 참 > 데이터영역 사용 체크
Product Click 태그 생성, 추적 유형 : 이벤트 또는 페이지뷰 사용 가능
Google 애널리틱스 설정에 이전에 생성한 추적코드 변수 설정
이 태그의 설정 재정의 사용 체크
전자상거래 > 향상된 전자상거래 기능 사용 > 참 > 데이터영역 사용 체크
- 트리거
객체 안에 들어있는 [event] 이름으로 맞춤이벤트 트리거를 생성
Google 애널리틱스: 유니버설 애널리틱스Google 애널리틱스 설정에 이전에 생성한 추적코드 변수 설정
이 태그의 설정 재정의 사용 체크
전자상거래 > 향상된 전자상거래 기능 사용 > 참 > 데이터영역 사용 체크